Sample-based marketing
Find out what sample-base marketing is and consult the project with us.
Sample-based marketing is an innovative marketing strategy that uses the distribution of product samples as a key element of an advertising campaign. This form of marketing focuses on direct experience of the product by potential customers, which translates into a number of values and benefits for companies. These are the main aspects of the value offered by Sample-based marketing.
What are our unique value propositions?
Design of samples
We design samples that work and have a real impact on customer decisions.
Co-Creation
We co-create the entire sample-based marketing project together.
Customer Experience
We understand customer behavior and make their decision-making process easier.
01.
Precise Lead Classification
Effective classification of leads from the sample service allows manufacturers and importers to understand who needs the final product, when, how much and for what. This is key to leveraging leads from the sample service.
02.
Start finalizing
leads
You will start using leads from the sample service, which will make it easier to finalize the sale of the final product. Cooperation with partners allows for the effective exchange of information about potential customers, with an emphasis on contact with them.
03.
Making Choice Easier for Consumer
Placing popular Q&As on the samples themselves makes the selection process easier for consumers. Direct answers to questions on shipping packaging translate into greater confidence and confidence in the product.
04.
Sample Service Communication
Effective promoting your sample service on your website and social media increases your brand visibility. The consumer has easy access to information about available samples, which facilitates the purchase decision.
05.
Using available
tools
Placing AR tools and quizzes on samples is an innovative way to engage your customer. This not only provides information about the product, but also engages the senses and personalizes the offer, increasing its attractiveness.
06.
Sample Service Analysis
Analysis of data from the sample service allows manufacturers to precisely target target groups. Understanding which product samples are most popular allows you to tailor your marketing campaigns to specific market segments and product market fit.
07.
Appearance as a Sales Tool
Customizing the appearance of samples to serve as a sales tool is strategic. Aesthetic and functional samples and shipping packaging attract customers’ attention, while also being an effective tool according to a simple principle – sales start with a sample.
Sample-based marketing is a comprehensive tool for the manufacturer not only for selling products, but also for building relationships with customers, optimizing the sales process and providing valuable assistance in choosing products. And this translates into higher sales effectiveness.
What elements can be implemented?
The appearance of samples and packaging - individual ones, swatches, sample books and displays
Customizing the website and sample order form to facilitate processes to generate classified leads
Development of a sample service method, divided into paid or free, we usually create a hybrid version.
Creating content marketing with unique product values so as to facilitate consumer's purchase path
Communicating the availability of sample service to separate target groups in various company activities
To maximize the effects of the sample service, we implement leads using tool and modern sample fulfillment
How to start cooperation?
Explore Possibilities
Discover the possibilities offered by sample4me in all combinations to match the best solution to the company's current situation.
Complete
Quiz
Answer a few questions so that we can tailor the solution to your company, focusing on hard information.
Schedule a Meeting
During a 30-minute online meeting, we draw what it is possible to cooperate with sample4me and what benefits it brings to your company
What a sample-based marketing funnel might look like?
04.
The initial element of every marketing funnel is the design of traffic sources – these are all the channels through which we reach your potential customers. At this stage of the funnel, we want the sources to be effective and at the same time tailored to your budget.
We design and check effective sources of communication to developed target groups. At this stage, we develop unique product values and create buyer personas. Thanks to this, we can match appropriate traffic sources.
03.
At this stage, we design TOFU (top of the funnel). The top of the funnel is where we need to gain the recipient’s attention. We choose the method depending on the industry and recipient.
Most often, activities at the top of the funnel include easy communication of sample availability, blog texts for frequent product inquiries, social media activity, and many other forms. A specific target group helps you choose what topics to focus your content on.
Activities at this stage of the marketing funnel are addressed to a wide audience. To inform potential customers about the possibility of ordering a sample.
02.
In the next step, we design the MOFU (middle of the funnel). This is one of the most difficult stages because we have to maintain the recipient’s attention, which we gain in TOFU. It is also a place where we can educate current customers.
We focus on ensuring that the substantive value of the published materials helps the buyer persona find answers to the most important questions about the problem, concept or solution.
We help you understand the buyer persona by preparing content that facilitates the choice and solves problems and challenges faced when choosing a product.
01.
We always start working on the marketing funnel from BOFU (bottom of the funnel). At this stage of the funnel, we must properly communicate the final products to the clients. It is the bottom of the funnel that has the greatest impact on sales and leads to the finalization of the transaction if the previous stages have been performed well. Here we consider what a potential customer needs to encourage him to convert.
At this stage, we most often provide assistance in the use and finalization of leads together with manufacturers’ sales points.
This is the best time to check the condition of your sample service
- Press the button and go to the checklist
- Complete the checklist based on the current status of the sample service
- Leave your email and send us the chekliste
- We will analyze and check the condition of your sample service
- If you wish, you will be able to arrange a meeting and talk about how sample4me can help you develop your sample service